I’ve always been an admirer of revolutionaries—people who don’t just follow the path laid out before them but carve their own. And who better to embody that spirit than Ratan Tata? When Tata Motors wasn’t even in the automobile business, entering that space seemed like a crazy risk—a move many thought would lead straight to failure. The company had no past in the auto industry, and logic would have told anyone to stick to what Tata knew: steel.
But Ratan Tata didn’t follow the safe route. He trusted his gut. He saw a wave coming in India’s transportation needs, and he knew that if Tata didn’t step into the automobile market, someone else would. That’s the thing about intuition—it tells you to act even when logic says “wait.” His vision led to the birth of Tata Motors and changed the course of Indian industry forever.
That’s why I believe in intuition so deeply. It’s what drives revolution, innovation, and all those breakthroughs we admire. If Ratan Tata had stuck to the numbers, to what was “safe,” Tata Motors might never have existed. But he knew that sometimes, you need to trust your gut and leap into the unknown.
Why Logic Isn’t Always Enough
Here’s the truth: If you want to do what’s already been done, follow the numbers. Logic will tell you exactly where the safe bets are, what’s been proven to work, and how to minimise risk. But if you want to create something different—something extraordinary—then logic won’t be enough.
It’s not that logic doesn’t have a place, but logic is rooted in what’s already known, what’s already been done. If you want to build something new, you have to trust that inner voice, that feeling that pushes you toward the path less travelled.
Think back to Ratan Tata and his decision to build the Tata Indica. There was no historical precedent, no market data telling him it was a guaranteed success. In fact, logic would have told him it was too risky, that Tata should stick to steel and stay in its lane. But intuition? It whispered that this was the future—that India needed a car of its own. And that instinct to trust his gut didn’t just lead to a new product; it opened the door for Tata Motors to become a global force.
The Role of Intuition in My Own Journey
I’ve felt that pull of intuition many times in my own life. When we started Bestia Brisk, logic could’ve told me to take the same route most coffee brands take—source cheaper beans, add chicory for taste, and call it a day. After all, that’s what the market expects. But something inside me said no. I knew there was a better way. I knew we could offer something different, something of higher quality.
So, we chose to source AAA-grade coffee beans from Coorg. It wasn’t the most obvious choice or the cheapest option, but my gut told me it was the right one. We decided to slow roast those beans and blend them for a perfect balance of strength and smoothness, even though it meant going against the grain. And every time I see someone enjoy our coffee, I know it was intuition that led us down the right path.
Intuition vs. Logic: Where’s the Balance?
The question isn’t whether logic or intuition is better. Both have their place. But here’s what I’ve learned: if you want to create something truly different, you have to listen to that inner voice, even when it doesn’t align with what’s “safe.”
Logic is great for managing risk and ensuring stability. But intuition? That’s where innovation lives. That’s where the bold ideas come from.
When Ratan Tata trusted his gut and stepped into the automobile industry, he wasn’t doing it because the numbers looked good. He was doing it because he saw something others didn’t. He trusted his vision for a new future, and intuition gave him the courage to act on it.
What’s Your Intuition Telling You?
So, what about you? When was the last time you listened to your intuition? Maybe you’re facing a decision right now that feels risky, where the numbers don’t add up or the path isn’t clear. I’m not here to tell you to ignore logic—far from it. But I am saying this: if you have a vision, a gut feeling that keeps nudging you, listen to it.
If you want to create something ordinary, then by all means, follow the numbers. But if you want to build something unique, something that stands out from the crowd, intuition will be your best guide.
The Power of Trusting Your Gut
Every revolutionary, every breakthrough idea we admire today—whether it’s Ratan Tata, Steve Jobs, or Elon Musk—was built on intuition. They saw things before others did, and they trusted that feeling, even when the world told them they were wrong.
And if you don’t follow your intuition? Someone else will. If Ratan Tata hadn’t made that leap, someone else would’ve stepped into the automobile space. The same goes for you. Trust your gut. It might not promise certainty, but it will lead you to where you’re meant to be.
Intuition Over Logic
If there’s one thing I’ve learned, it’s that trusting your gut can take you places logic never will. It’s not about ignoring the data, but about trusting that inner voice that pushes you to do something different, something bold.
The next time you’re faced with a decision, ask yourself: Am I following the numbers because it’s safe, or am I listening to my intuition because it feels right? Trust that voice. It’s the key to building something extraordinary.