Have you ever wondered why some of the best coffee in the world is produced right here in India, yet we rarely get to drink it ourselves? It’s one of those strange ironies—our country grows some of the finest coffee beans, especially in places like Coorg and Chikmagalur, but much of that high-quality coffee ends up in cups far from home, in countries like Italy, Germany, and the U.S.
And what do we get? Mass-produced, often over-roasted coffee that’s nowhere near the quality of what we’re sending abroad. It’s almost like we’re exporting the best, and what’s left behind is what we’re expected to settle for.
Exporting the Best, Drinking the Rest
Here’s a little-known fact: India is one of the world’s largest producers of coffee, especially high-quality Arabica beans. The country’s rich, diverse landscapes—particularly in southern regions like Karnataka—are perfect for growing coffee that’s bursting with flavour and character. But here’s the catch: more than 70% of this coffee is exported to other countries, leaving only a fraction of it for local consumption.
Countries around the world have fallen in love with Indian coffee, and for good reason. The beans grown in places like Coorg are sought after for their unique flavour profiles—notes of fruit, chocolate, and spice—that can only be cultivated in this region. The irony is that while global consumers are enjoying our best coffee, many of us in India are drinking mass-produced coffee that’s often a blend of lower-quality beans, sometimes even mixed with chicory.
It’s almost like sending the best of your harvest to a neighbour and keeping what’s leftover for yourself. And I know that doesn’t sit right with a lot of us. We grow it, we produce it, but we don’t often get to enjoy it.
Mass-Produced Coffee: What’s Left for Us
What’s typically left for the local market is mass-produced coffee that doesn’t quite match up to what’s being sent abroad. Most of the coffee available on supermarket shelves in India is made from lower-grade beans, which are often heavily roasted to cover up inconsistencies in quality. And to make things worse, many of these coffees are blended with chicory or other fillers to create a cheaper product that lacks the richness and depth that good coffee should have.
The result? You end up with coffee that tastes burnt, bitter, or flat. It’s nothing like the smooth, flavorful cups of coffee that people in Europe or the U.S. are sipping, made from beans grown right here in India. The sad truth is, many coffee drinkers in our country haven’t even tasted the high-quality coffee that we’re exporting.
We’re Changing That
This is where we come in. At Bestia Brisk, we wanted to change that narrative. Why should the best of Indian coffee be reserved for foreign markets? Why should we, the people producing it, settle for less? We believe that you deserve to enjoy the very best coffee that India has to offer—right here at home.
We’ve worked hard to source AAA-grade beans from some of India’s finest coffee-growing regions, like Coorg. These beans aren’t the mass-produced, over-roasted blends you find on most supermarket shelves. They’re carefully selected, slow-roasted, and blended to bring out the natural flavours and richness that high-quality coffee should have. We’re giving you the coffee experience that’s usually exported overseas, right in your own kitchen.
The Real Indian Coffee Experience
What does this mean for you? It means that when you brew a cup of Bestia Brisk, you’re not drinking the leftovers. You’re getting the real deal—the same quality that’s being enjoyed in cafes in Italy or Germany, made from beans grown on the same farms. You’ll taste the difference. The texture will be smoother, the flavours more complex, and the richness will stay with you, sip after sip.
We’re not just offering you instant coffee. We’re offering you a taste of India’s finest, crafted to bring out the best of what Indian coffee has to offer. The days of settling for mass-produced coffee are over. You don’t have to rely on café chains or imported brands to get that level of quality anymore.
A Coffee Legacy We Can Finally Enjoy
It’s time we started enjoying the coffee legacy that we’ve built here in India. For too long, we’ve let the world enjoy the best of what we produce while we’ve settled for what’s left. At Bestia Brisk, we’re changing that by making high-quality Indian coffee available for those who appreciate it—us, the ones who grow it, harvest it, and now, finally, get to enjoy it.
So, next time you brew a cup, remember—you’re not just drinking coffee. You’re sipping on something special. You’re tasting the best of what India has to offer, and you deserve every drop.
Time to Savour What’s Ours
India has long been a producer of some of the world’s best coffee, but for too long, we haven’t been the ones enjoying it. That’s changing now. Bestia Brisk is bringing you the best Indian coffee, sourced and crafted with care, so you can experience the richness and complexity that other countries have loved for years. Now, it’s our turn to enjoy it.